Gliscent and Looma for ROSS (SJ Creations)
Gliscent and Looma are two private haircare labels created for ROSS Stores, targeting the younger generations, Gen Alpha (Gliscent), and the slightly older Gen-Z (Looma). Bold color ways and contemporary and minimalistic design was used to create a variety of playful and eye-catching haircare products. A diverse range of looks (including color, typefaces, shapes, etc) was provided for ROSS, who prioritizes diversity on the shelves.
NOTES: Direct print, white and foil labels, and shrink wraps were used to create the product artwork. Artwork was taken from conception, dieline creation, print ready files, to physical proofing and production.
Moodboard
Targeted towards a Gen-Alpha audience (up to 15 years old), Gliscent incorporates bold colorways and a fun and playful vibe, with a slightly more youthful vibe than its Gen-Z counterpart, Looma. Holographic Logos are used where applicable.
Hair Mists
Hair Treatments
Leave-In Conditioner
Targeted towards a slighty older, Gen-Z audience (about 15-29 years old), Looma incorporates bold colorways and a fun and playful vibe, with a slight edge of refinement over its Gen Alpha counterpart, Gliscent.
Shampoo & Conditioner
Miscellaneous