Differential
Brand creation and identity for Differential, a small batch, artisanal chocolatier, created by two chemists with a passion for studying the uniqueness and beauty of each individual bean. From roasting all the way to the finishing touches, the duo are motivated by the process and science behind creating the perfect indulgent experience.
Branding and Identity, Logo, Packaging, Business Cards, Diagram.
Logo
This hand-drawn custom logo reflects the uniqueness and hand-made aspects of the brand through each individual letter and curve. Each letter can also be recognized in differential calculus equations, paying homage to the couples chemistry background and inspiration.
With the intention of expanding Differential into other product areas in the future, such as woodworking, a system for differentiating the product lines was created.
Submark
The Submark was created with the intention of replacing the logo in smaller spaces, such as social media or on each individual chocolate square.
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Design Elements
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