Lansinoh
A collaborative leadership of the rebranding of Lansinoh, a respected and doctor-recommended, 40 year old maternity company. The identity was transformed from an outdated and baby-focused brand, to an elevated and sophisticated brand, with a focus on empowering mothers during the perinatal period.
Branding direction and asset creation was provided for marketing campaigns, new product launches, sales, holidays, and day-to-day needs for Lansinoh over 3 years.
Thousands of assets including a new brand book, photography art direction, social media assets, healthcare assets, print and digital advertising material, website and app, packaging designs, and more.
Logo
Honoring the heritage while looking to the future: This is the philosophy guiding the updated Wordmark. This evolution of the logo finds us with a modernized, streamlined approach that preserves the recognizable typeface while simplifying the look by removing the oval container.
x
Solidarity Badge
This brandmark intends to bring the universal experience of motherhood to life. Honoring the individual in the midst of the whole, embracing each other, holding the circle together as one. Taking cues from the natural shape of mammary glands, this mark seeks to inspire the community of mothers to see themselves as more than just caregivers — but rather, as an integral part of a larger, more profound, and ever-connected universe of mothers, everywhere.
Color Palette
The palette pays homage to where Lansinoh has been and how it has transformed into an accessible, mature, and modern brand. As such, warmer tones have been added, legacy shades preserved, the original pink has evolved into a stronger, deeper hue that delivers on the brand’s message of empowerment.
x
Iconography
With a clean, minimal style, the visual language is accessible and easily interpreted, aimed at making the consumer experience even better. Over 100 custom icons were created.
Design Elements
Photography
Art direction provided for all areas of photography including studio setting and lifestyle. Photography should always feel unapologetically real yet beautiful, and gentle yet powerful. They should feel like little snippets of time in mom’s day.
Social Media
Including Instagram, TikTok, Facebook, LinkedIn, and more.
@LansinohUSA
@LansinohUSA
E-commerce
Including Amazon, Target, Walmart, and more. Hundreds of listings were created and updated on e-commerce sites.
Lansinoh Amazon
Lansinoh Amazon
x
Email
Designed marketing emails for daily information, sales, product launches, and more. Adherence to brand guidelines and simplicity were prioritized while open rate and CTR almost doubled.
Website & App
x
Tradeshows
Including booth and backdrop design, all print material, and merch.
Product Catalogs
Packaging Redesign
(In progress)
(In progress)
