Lansinoh - Social Media
Over three years of support was provided to Lansinoh's social media channels, including Instagram, TikTok, Facebook, and LinkedIn. This included not only US accounts but over 30 international accounts, as well.
Special focus was placed on transforming the originally baby-focused brand, to one that empowers and supports mothers throughout their maternity period. We achieved this by providing encouragement, aspirational, and educational posts and reels to our viewers.
Throughout the three years, we increased our reach by over 45%.
Instagram
Daily designs were provided to global social media teams supporting Instagram pages. Several of the top-performing channels are listed below:
@LansinohUSA
@LansinohUSA
Campaigns
Campaigns supporting new product launches, product benefit changes, awareness days, sales, and more were provided for the Instagram page. Priority was placed on creating cohesive and on-brand designs to support
each campaign.
each campaign.
Maternity pad launch assets
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TikTok
About four-five TikTok/Reels video shoots were organized per year to support these channels. Ideas and concepts were gathered throughout Lansinoh and turned into reality. Art direction was provided for both videos filmed outside and in-house. Post-production support was provided utilizing Adobe After Effects and
Premiere Pro.
Premiere Pro.
Videos always followed Lansinoh branding and were lighthearted, quick, and interesting to viewers. All wardrobe, props, and scenery followed the Lansinoh color palette. Diversity in models was prioritized as Lansinoh is an inclusive brand. All products must be used correctly and truthfully.
TikTok channel: LansinohUSA
Photography & Video Shoots
Art direction on and off-site was provided for all photo and video support for social media channels.
Photography included both lifestyle and studio product shoots. Photography should always feel unapologetically real yet beautiful, and gentle yet powerful. They should feel like little snippets of time in mom’s day.
Art direction for TikTok and Reels videos was provided for hundreds of videos. Videos should also feel like little snippets of time in mom's day, as well as remain lighthearted and utilize humor.
LinkedIn
Design support was provided for the Lansinoh LinkedIn page, where company and employee achievements are shared and celebrated. Special focus was placed on Lansinoh's great strides in Environmental, social, and governance practices.
LinkedIn page: Lansinoh
Facebook
Although not the company's top priority social channel, design support was provided for the Lansinoh Facebook page, which still remains relevant to many of our viewers.
Facebook page: LansinohUSA
Email
Designed marketing emails for daily information, sales, product launches, and more. Adherence to brand guidelines and simplicity were prioritized while open rate and CTR almost doubled.
